The Very Public Face of ... You.

Why would anyone trust a system designed to increase communication and increase the sharing of our information to do the opposite of that, especially when millions of dollars are at stake?

Okay, I know there's more stuff out there about FB using you for advertising or using your friends for advertising or some such... and here's the thing: These sites were designed to share your information. If someone is willing to pay them to do the thing they're already designed to do, can you really expect them to do otherwise?

Further:

If you don't want to be seen doing something embarrassing, do your embarrassing things at home, alone. If you don't want something you say overheard, don't say it where people can hear you. And if you don't want people to see what you write, or the picture you took, don't put it on the internet. Not in a private message, and not on your FB page, not even if you "restrict access."

Let's all take a moment and reflect on
public vs. private embarrassment

If you put a picture on any picture sharing site; or words or a picture on any social media site; if you publicly "like" or +1 something, you really should just assume that it's being datamined at best, and used against you and your friends at worst, and that's just from the marketing angle. It's like making the assumption that if you say something in a room full of people, you might see it on CNN later.

Just pretend you're Beyonce, and that 

someone cares what you say in a crowded room

And maybe that sucks - we're being told to choose between sharing everything we do on the internet, in every way in which it can be shared, and not sharing anything (or, hardly anything), and that is a tough choice. Kind of like the choice you make between keeping your thoughts to yourself, and maintaining a constant out-loud stream-of-consciousness.

Yes, I realize that allowing FB to access my location, or allowing my phone to transmit information to the Google network means that my motions can be tracked. But I'm trying to think of how many people I know or stories I've heard of where bandits used that data to mug someone on their way out of the swanky new bar they just checked into... And I can't. Mugged, sure. Due to a FourSquare check-in? I don't think so. It's still easier to stalk the old fashioned way - by tailing someone. So, the police can find me. My government can find me. Presumably, bandits could find me. But I have to say, that's a risk I'm willing to take to brag about the Bat Cave awesome restaurant I just went to.

Little-known fact: I'm actually the Mayor of the Bat Cave
on FourSquare. (No, not really)

So, maybe the choice isn't about sharing everything and not sharing anything. Maybe it's about how much faith you have in the good will (or apathy) of your fellow human beings (and corporations) and about how important it is to let everyone know what you had for lunch and which facial moisturizer is your latest favorite.